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Amalgamated Brands (the "Group") is an integrated consumer goods group. We manufacture everyday food and beverage brands and we own the distribution, sales execution and workforce services that take them to market.
The Group was established in 2018 to bring established consumer goods businesses and their supporting service operations under a single structure. These businesses have served consumers for decades. Our purpose in bringing them together is to strengthen the production, distribution and availability of everyday brands across the markets we serve.
Purpose
To enrich everyday lives by making trusted brands available consistently wherever consumers shop and engage.
Vision
To become the most trusted consumer goods group in every market we serve – with the brands people find first and choose most often.
Mission
We manufacture everyday food and consumer brands, and we take them to market ourselves, working with customers of every size to keep our products available, wherever people shop, connect and engage.
Values
Our values guide how we build trusted brands, serve consumers and create lasting value across every market we serve.
Our Values
Quality: We stand behind every product that carries our brands. Safety and consistency are non-negotiable.
Availability: We are accountable for getting our brands onto shelves and keeping them there, in every channel we serve.
Discipline: We apply operational and financial rigour to how we invest, govern and grow.
Integrity: We act ethically, transparently and responsibly in every decision and relationship.
Enterprising: We identify opportunity based on our strengths, invest behind potential and expand where we can build lasting advantage.
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